Apr
30
2009

The Apple Touchpad / iPad Is Really About The iTunes Bookstore


Apple, as it is with most of it’s products, has not been very forthcoming with details about it’s expected touchpad device.  Speculation has abounded about the software it will use, the size of it’s screen and it’s other capabilities.  However, to Apple the iPad is all about capturing a new market it has not ventured into very much, that market being books and other written media traditionally delivered to us in hard copy printed form.  To put it more succinctly, the iPad will be the device which launches the iTunes Bookstore.

Apple is not a company content with just making money by selling hardware.  Their business model is to keep making money on that hardware long after it is sold.  Whether that be in the form of selling music for iPods or selling applications to iTouch/iPhone users or selling books and newspaper subscriptions to iPads.

Fortunately for Apple their timing couldn’t be better.  Newspapers and other printed media are in a definite decline and now is a perfect time for Apple to put the proverbial nail in their coffin.  Amazon has proven that there is a market for electronic books with their Kindle device and Apple is not going to sit idly by and watch Amazon take that market out from underneath them.  While the Kindle is certainly a great device watch for the iPad to do everything the Kindle does (with the exception of the Kindles always on connection) plus it will do it with a slicker interface, access to thousands of applications, and better integration.

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